To let people discover the way to progress in their own pace, Prince of Songkla University disseminates knowledge with academic, professional and life skills through in-depth comprehension from various practical fields, developing research, innovation, and academic services that are beneficial to the community and the global society. The in-depth comprehension of real-world issues happens on our five campuses covering 14 southern provinces. Promoting unity and a thorough understanding of the geography and various cultures, including mountains, rivers, forests, and seas, the entire South becomes a learning and research area stretching beyond the university’s physical boundaries.
PSU Identity System
PSU Logo
The PSU logo is a symbol used to communicate and publicize Prince of Songkla University for wider renown. It presents a forward-thinking and friendly image of the university.
The PSU logo, composed of blue PSU letters and light blue Navigation Maker symbols, conveys the story of the journey, with “Destination” and “Starting Point” as the stronghold, giving direction, motivating for action, and not giving up on every obstacle. Whether it is a society based on work, research, inventing innovations, fostering social dependence on building a better future, discovering one's own potential, learning, students gain experiences applicable to the real-world job market.
The PSU logo is used in communication and press release media, both inside and outside the organization, including on student ID cards, brochures, billboards, etc.
Image support text (TAGLINE)
It's a word that expresses identity and a summary of the image of Prince of Songkla University. It serves to amplify and create memories.
Standard PSU logo, splicing text to support image (PSU Logo Tagline Lockup)
Empty space around the PSU logo
Standard PSU logo space designation requires that the space around the logo on all sides be equal to ½ the height of the letter P.
PSU Identity Colors
The PSU identity colors “Shades of Blue” represent the uniqueness of the university, its diversity that leads to creative problem-solving ideas from a deep integration of multi-dimensional perspectives. PSU identity consists of the following six colors:
1. Two primary colors: PSU Deep Blue and PSU Sky Blue.
2. Four secondary colors: PSU Ocean Blue, PSU Andaman Blue, PSU River Blue, and PSU Sritrang.
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PSU Deep Blue
100%
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80% |
60% |
40% |
20% |
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Web :
RGB 0 60 113
HTML #003C71
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Print:
CMYK 100 80 30 15
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PSU Sky Blue
100%
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80% |
60% |
40% |
20% |
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Web:
RGB 0 156 222
HTML #009CDE
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Print :
CMYK 70 15 0 0
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PSU Ocean Blue
100%
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80% |
60% |
40% |
20% |
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Web:
RGB 58 93 174
HTML #315DAE
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Print:
CMYK 80 55 0 0
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PSU Andaman Blue
100%
|
80% |
60% |
40% |
20% |
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Web:
RGB 0 33 173
HTML #0085AD
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Print:
CMYK 85 20 20 0
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PSU River Blue
100%
|
80% |
60% |
40% |
20% |
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Web:
RGB 89 203 232
HTML #59CBE8
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Print:
CMYK 60 0 10 0
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PSU Sritrang
100%
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80% |
60% |
40% |
20% |
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Web:
RGB 182 184 220
HTML #B6B8DC
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Print:
CMYK 25 25 0 0
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Graphic Device
The graphic device “PSU Journey Route” conveys the story of the path to success with a destination as the target, and a starting point for action when reaching the destination, then looking for a new destination to start the next journey endlessly, bringing one’s self, community, and society to a better place. PSU’s graphic device consists of a blue journey route (PSU Deep Blue) and a light blue navigation maker (PSU Blue Sky). Its usability can be applied to creative design. The proportion between the Navigation Maker points, the distance and the thickness of the Journey Route line must always be accurate, specified in the following proportions:
Usability: it can be further applied through creative design. The proportion between the Navigation Maker points, the distance and the thickness of the Journey Route line must always be accurate. which specifies the proportion as follows:
• The size of the Journey Route line is 4/6 the thickness of the Navigation Maker point.
• The distance between the Journey Route line and the Navigation Maker point is ½ of the Navigation Maker point.
Format for using the graphic device with a headline
• Using graphic devices with the headline. The headline can be designed to be coupled with Navigation Maker, specified to use only one position.
• It can be positioned at any point, taking into account suitability and beauty as the main consideration.
