PSU Strengthens Corporate Communication Teams Across Five Campuses Learning from Chulalongkorn University, Workpoint, and one31 to Advance Modern Communication Strategies
Prince of Songkla University (PSU), through the Global Affairs and Corporate Communication Center (GACC), brought together corporate communication personnel from faculties, departments, and central units across PSU’s five campuses—Pattani, Hat Yai, Phuket, Surat Thani, and Trang—for its 2026 Corporate Communication Study Visit, held from 31 August to 2 September 2026.
Led by Assistant Professor Dr. Teerasak Jindabot, Director of GACC, the program aimed to strengthen communication skills, exchange knowledge, and explore new approaches to communication in today’s rapidly changing digital media landscape.
The PSU team visited Chulalongkorn University to learn about higher education communication management, crisis communication, and strategies for developing a strong university brand with international recognition.
The team also visited leading national broadcasters Workpoint TV and one31, gaining behind-the-scenes insights into content development, news and entertainment production, presentation techniques, and the use of modern communication technologies to effectively engage diverse audiences.
Assistant Professor Dr. Teerasak highlighted that bringing together communication professionals from all five PSU campuses not only provides opportunities to develop new skills and gain inspiration from leading organizations, but also helps strengthen PSU’s internal communication network and cross-campus collaboration.
Knowledge and experience gained from the study visit will be applied to further develop PSU’s communication strategies, helping the University effectively share its academic achievements, research, innovations, and contributions to society with audiences in Thailand and internationally.
The initiative also supports GACC’s continuing role in advancing strategic communication, institutional branding, and international engagement, while strengthening PSU’s ability to communicate knowledge and create sustainable value for society.