Blog Article: PSU Pattani Embarks on Strategic Communication Journey with Campus-Wide Collaboration
Lavanya S
Summary: Prince of Songkla University, Pattani Campus, opened its strategic communications workshop with strong participation from leaders, staff, and communicators, setting the foundation for a proactive plan that links the university’s mission to society and strengthens its brand at both regional and global levels.
The first day of the strategic communications workshop marked a new chapter for Prince of Songkla University, Pattani Campus, as faculty members, administrators, and communication personnel gathered to align their vision for the university’s future. The workshop, held at Koh Klang Ton Prae Thong Camping in Phatthalung Province, provided not only a refreshing natural setting but also the atmosphere of openness and collaboration that encouraged participants to contribute their voices to shaping the direction of communication for the university.
From the outset, the event carried a sense of purpose. Organized by the Corporate Communications and International Affairs Center in close collaboration with the Corporate Communications Network, the workshop drew together representatives from multiple faculties and units across the campus. Their task was not simply to attend but to actively engage in brainstorming sessions and exchange perspectives that would define how the university communicates in the coming years.
Guidance and leadership came from prominent figures, ensuring that the discussions stayed rooted in the university’s broader mission. Mr. Banjong Chalermwong, Director of the Pattani Campus Office, lent his support to the initiative, while Ms. Suriya Lohasan, Head of the Corporate Communications and International Affairs Center, provided direction and coordination throughout the day. Together, they underscored the importance of developing a clear and consistent communication plan that reflects both the academic strength and the social responsibility of PSU Pattani.
The day’s sessions also benefited greatly from the expertise of Mr. Sakarin Saopoon and his team from the Management Information Systems Division and the Strategy and Development Division. Mr. Sakarin not only participated in the working groups but also took on the role of a speaker, summarizing key takeaways and lessons learned from the early stages of action plan development. His involvement highlighted how data, systems, and strategy can be brought together with communication to create a plan that is both forward-looking and practical.
Adding academic insight to the proceedings, Assistant Professor Dr. Woraphak Maitriphan, Assistant to the President for Research and Social Mission at Pattani Campus, delivered a special lecture that set the intellectual tone for the workshop. His presentation focused on the evolving role of corporate communication in higher education. Dr. Woraphak explained that communication is no longer confined to one-way announcements or traditional public relations, where information is simply disseminated to the public. Instead, it must now function as a strategic mechanism that supports every aspect of the university’s work—from academic development to social engagement.
He emphasized that a well-crafted communication strategy should strengthen the university’s image and reputation, not only within the region but also on the international stage. Communication, he pointed out, is the link that connects the university’s mission to society. When done effectively, it builds trust, creates networks, and ensures that the contributions of the university are clearly understood and valued.
Throughout the day, participants reflected on these ideas and translated them into practical considerations for the Pattani Campus. Discussions touched on how to build long-term brand loyalty among graduates and alumni, how to strengthen community partnerships through proactive engagement, and how to use creative media to increase public connection with the university. A particularly significant point raised was the importance of crisis communication—ensuring the university has the capacity to respond quickly and effectively when unexpected situations arise.
As the first day drew to a close, there was a sense of achievement among participants. The workshop had not only mapped out the early framework for a strategic plan but also created a shared understanding among faculties and units that communication is everyone’s responsibility. The collective commitment to move beyond promotion and into a proactive, two-way communication approach stood as the day’s greatest accomplishment.
For Prince of Songkla University, Pattani Campus, Day One was more than a workshop session, it was the beginning of a journey to embed communication at the heart of its identity. By linking academic excellence, cultural strength, and social responsibility with a systematic communication strategy, the campus is positioning itself as a university with a distinct and recognized voice, true to its vision of becoming a “Value University for Sustainable Social Development.”
